QR Code Advertising

QR Code Marketing and Advertising

 

QR codes are the biggest thing in marketing today, not just for the brands but for the consumers.  QR codes make it easy to bridge online information accessed from the offline world through the use of smartphones and other mobile devices.

As smart phones become more prevalent, more businesses are using QR codes as part of their marketing and communications.

QR Code is one more tool in your marketing arsenal, one more channel to enable you to reach your customers and tell your story while connecting them to your brand in ways never before possible.

 

Why QR Code?

  • QR Code technology is supported by Google in its Android OS.
  • Most cell phones sold today have cameras.
  • 82.5 million people own smart phones in the USA.
  • 2D reader software is available for easy download.
  • Patent free of charge.
  • The QR Code specification is a JIS Standard, an ISO18004 standard and an AIM Standard.
  • You don’t have to type in URL’s to navigate to a website.
  • QR Codes are supported in the Twitter platform.
  • QR Codes are easy to use.
  • Fast way to provide complex information to mobile users (one click redirects).

Some “QR Code with Mobile Marketing” Examples:

  • Displaying a QR Code on your website that can help mobile users easily locate your office/shop and add you to their address book.
  • Posting a mobile coupon online and then displaying the related QR Code in your flyer. People who scan the QR Code can redeem the coupon when ordering.
  • Displaying a QR Code to help mobile users quickly check-in to your Foursquare Venue for specials.
  • Some fast food companies and  restaurant print QR Codes on their packaging and tray liners. Customers can scan the QR Code to get nutritional information and other news.
  • Real estate sign with a QR Code which links to a video tour, photos and details of the house for sale. See video example.
  • Catalogs and in-store signs with QR Codes that provide product details and demonstration videos.
  • Band posters with QR Codes that link directly to iTunes to buy their music.
  • Street posters showing products and QR Codes to help commuters shop online.
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