Why Mobile Marketing Matters?

As mobile devices become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Mobile search and mobile web are a good entry point for marketers just getting started with mobile campaigns.

One study estimated mobile advertising will be $5.04 billion industry by 2015.

HighTable, a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below.

The power and growth of mobile marketing

From SMS ads to location-based check-in deals and mobile bar codes, mobile marketing opportunities require new creative and new thinking on how to best use them. The biggest challenge is understanding how these mobile marketing opportunities are best integrated with other mediums and overall marketing strategies.

Unlimited mobile marketing possibilities for marketing mix:

  • Mobile marketing via SMS Marketing
  • Mobile marketing via MMS
  • In-game mobile marketing
  • Mobile web marketing
  • Mobile marketing via QR codes
  • Mobile marketing via Bluetooth
  • Mobile marketing via WiFi
  • Mobile marketing via Infrared
  • Mobile marketing via Proximity Systems
  • Location-based services
  • User-controlled media.

More on mobile marketing:

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