How to Use Pinterest for Marketing Strategies

What is Pinterest and why it’s matters

Pinterest (www.pinterest.com) is one of the fastest-growing social-networking sites, with more than 10 million users. It’s an online bulletin board for posting (“pinning”) anything that catches your interest online. Explore the site and you’ll find everything from recipes and snapshots of vacation getaways to wedding invitation designs and home-remodeling projects. You can browse specific design-related “pinboards” created by others to get ideas, and it’s also a handy repository for organizing and saving favorite designs or photos that you come across online. A common denominator: everything is highly visual, be it photos, videos or graphics. The site also is searchable by categories such as apparel, architecture, home decor, gardening and technology.