What are QR Codes?

A Quick Response (QR) is a two-dimensional bar code which presents as a series of squares within squares. Capturing information horizontally and vertically, which allows more information to be captured and conveyed, QR codes can be scanned by the cameras built into every smartphone that comes off the assembly line today.

The 1994 brainchild of Denso, a subsidiary of the Japanese carmaker, Toyota, QR codes were originally designed for tracking parts in automobile manufacturing, but they have been an integral part of the Japanese consumer landscape for more than a decade.

Scan the QR code on a product and the image will redirect a smartphone’s Web browser to the destination of the code producer’s choice—a Web page with a discount coupon, a video or access to in-depth information where consumers can connect with your brand.

If you haven’t yet seen one in store, you might have seen one on your airplane boarding pass. They look like tiny crossword puzzles without the numbers in the corner of the square. If you haven’t come across one, you will soon.

Businesses, including heavyweight manufacturers like GM and Post Cereals, retailers like Macy’s, Target and Best Buy, and fashion house Ralph Lauren, are all incorporating the funny looking, square-shaped matrixes into their marketing mix. And, even if you haven’t yet scanned a QR code, multiple market research surveys show that about one-third of U.S. consumers already have.

How Can QR Codes be used for Marketing?

There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:

  • Conference/Event Displays
  • Print Advertisements
  • Business Cards
  • Brochures, Posters and Flyers
  • Postcards and Mailers

What Can a QR Code Do?

  • View a video on-line (YouTube)
  • Mobile website or landing page
  • Call to a telephone number
  • Send an email or text message
  • View a message, coupon or special offer
  • Download contact details (VCARD)
  • View a Google Maps location
  • View a social media profile

You will have access to Real-Time reports like:

  • how many people scan you code,
  • from where they scan it
  • particular platform they used
  • Referrers

Some other advantages of using QR Codes?

  • User convenience – QR Codes provide a convenient one-step process for directing users to a website, phone number, directions, promotions or other information.
  • Environmentally-friendly – QR Codes can make more efficient use of printed materials and reduce waste.
  • Cost-effective – QR Codes cost nothing to produce; their use is only limited by your marketing strategy.
  • Versatile – QR Codes can be integrated with a wide range of marketing materials for just about any purpose, including print collateral, outdoor display and direct mail.
  • Device independent – QR codes, as well as the landing pages they link to, can be viewed on all popular smartphone models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with apps.
  • Measurable – Actions triggered via QR Codes can be traced with web analytics or other tools for marketing campaign measurement.
  • Competitive differentiation – Because QR Codes are still relatively new to the U.S., those who are among the first to employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing.

A Quick Response (QR) is a two-dimensional bar code which presents as a series of squares within squares. Capturing information horizontally and vertically, which allows more information to be captured and conveyed, QR codes can be scanned by the cameras built into every smartphone that comes off the assembly line today.

The 1994 brainchild of Denso, a subsidiary of the Japanese carmaker, Toyota, QR codes were originally designed for tracking parts in automobile manufacturing, but they have been an integral part of the Japanese consumer landscape for more than a decade.

Scan the QR code on a product and the image will redirect a smartphone’s Web browser to the destination of the code producer’s choice—a Web page with a discount coupon, a video or access to in-depth information where consumers can connect with your brand.

If you haven’t yet seen one in store, you might have seen one on your airplane boarding pass. They look like tiny crossword puzzles without the numbers in the corner of the square. If you haven’t come across one, you will soon.

Businesses, including heavyweight manufacturers like GM and Post Cereals, retailers like Macy’s, Target and Best Buy, and fashion house Ralph Lauren, are all incorporating the funny looking, square-shaped matrixes into their marketing mix. And, even if you haven’t yet scanned a QR code, multiple market research surveys show that about one-third of U.S. consumers already have.

How Can QR Codes be used for Marketing?

There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:

  • Conference/Event Displays
  • Print Advertisements
  • Business Cards
  • Brochures, Posters and Flyers
  • Postcards and Mailers

What Can a QR Code Do?

  • View a video on-line (YouTube)
  • Mobile website or landing page
  • Call to a telephone number
  • Send an email or text message
  • View a message, coupon or special offer
  • Download contact details (VCARD)
  • View a Google Maps location
  • View a social media profile

You will have access to Real-Time reports like:

  • how many people scan you code,
  • from where they scan it
  • particular platform they used
  • Referrers

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